The Model Info Center

Two weeks ago, I went to Italy to visit family and see the country. I was a military brat, so I’ve been there plenty of times before, but nevertheless, it was a magnificent and learning experience, both artistically and as a guerrilla marketer. So for the next few weeks, I’m gonna take you on a brief tour of Italy, and show you what I learned from my trips. I’ll take you from Venice to Florence, Pisa and Rome, plus few places thrown in. The travel industry is an outstanding resource for learning about marketing, so let’s get started.

Italy Lesson: Venice

Of all the cities in Italy, Venice is my favorite. There’s some sort of deep connection between me and Venice. Perhaps it is the old, rustic look to the city? Perhaps it is the enchanting waterways? The exquisite food? Or the beautiful and friendly people? Or maybe it’s just a town that truly has a sense of itself. IT is one of Italy’s greatest former city-states, and it currently is one of the most-visited vacation spots in the world. Yes, to many it is just a tourist town that sometimes smells bad in the summer, but the people there know marketing. They know how to get tourists into their shop, or drop a tip.

Let’s take, for example, Rondo’ Veneziano. This band has gained a small degree of fame in Italy, particulary in Venice. I suspect part of the notoriety is due to their name which alludes to Venice, and also their musical style. They play Classical music to upbeat electronic drums. After years of listening to copies of their tape, I was surprised to find that there was a five-piece band behind the music. Five women playing their violins with such incredible timing and skill you’d think there was a DJ.

Well, I was thrilled to find they would be playing Venice that night we arrived. And I found out in a fairly unusual manner. Among the hordes of street merchants, a man dressed in Victorian garb approached us and spoke in Italian, then English to tell us about this band. He was selling tickets…in the streets. Sure you find Hawkers doing this all the time, here, but it struck me as interesting… Even more so when we came across the second and third groups of Hawkers. It was a coordinated effort.

You see, what this lesson is about is getting people to your shows. It takes work, but think about it for a minute. What if they next time you had a gig, you went down there a week in advance, handed out flyers, sold tickets, gave out discount coupons that many clubs are so fond of? What if you had a mailing list with you telling them you could send them more info? Could you bring in twenty, thirty, fifty extra people to see you play, even though they’ve never heard of you before? Maybe. What if you add a theme to it? Dress to impress your selected audience. Or a theme that would inspire people of all ages. Think you could bring out a helluva lot of load of people out to see you. Do you think the club owner would consider booking you again? On a better night? Opening for one of the top local acts or maybe even a national act?

I’ll tell you what. If you show that you’re willing to put in that much effort, then hell yes! They’ll book you. If you can pack a place, particularly on a bad night, then you are an asset to the club that they don’t want to lose. They’ll book you and treat you right. Plus, you will entertain countless people and gain some new fans, sell some CDs, and get people talking about you.

It just takes a little effort to learn from the Venice Lesson and that of Rondo’ Veneziano. Organize your friends and bandmates, ask them, convince them, even bribe them if you have to (just weigh the costs), to help you hand out tickets and get some notice. Your musical career will proceed only as fast you are willing to work.

Bard Marc Gunn of the Brobdingnagian Bards has helped 1000’s of musicians make money with their musical groups through the Bards Crier Music Marketing and Promotion Ezine and the Texas Musicians’ Texas Music Biz Tips. Now you can get personal advice by visiting http://www.bardscrier.com for FREE “how-to” music marketing assistance.

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Sananda Maitreya starts recording Volume II of his “Angels &
Vampires” project and the first six songs are available to
download from his online music store.

Milan, ITALY October 8, 2005 — Rock artist Sananda Maitreya
releases 6 new songs of his project ‘Angels & Vampires - Volume
II’, called Chapter I: ‘The rise of hetero-sapiens’. * Pretty
Baby * South Side Run * It’s Just My Pain * Anesthesia *
Floodwater * When Night Was Calling All songs are written,
arranged, produced and performed by Sananda Maitreya.
‘Floodwater’ is dedicated to those who have endured the rising
tides of indifference: from New Orleans to France to Asia, FREE
to download at:
http://www.sanandamaitreya.com/ecommerce/catalogo_2.php “Angels
& Vampires” is Sananda’s 6th project after the release of:
2002/2003 “WildCard -The Jokers’ Edition” 1995 “Vibrator” 1993
“Symphony Or Damn” 1989 “Neither Fish Nor Flesh” 1987
“Introducing The Hardline According To ..” Over the next months
Sananda will release more Chapters of “Angels & Vampires -
Volume II” on his website http://www.SanandaMaitreya.com ###

Wouldn’t it be nice if you could predict which chord would probably come next in a song?

I’ve got some good news for you.

It is possible. Not 100%, but somewhere on the order of 75% to 85% accurate.

That’s because music has FORM — like the skeleton that holds your flesh, muscles, and skin up. If you had no bones — no skeleton — your flesh and all the other parts of you would fall in a heap on the floor. Not a pretty picture. But because you DO have a skeleton, you are able to walk around and pretty accurately predict which way your next step will take you.
It’s the same in music. Music has FORM — a skeleton to hold it up, hold it together. And that skeleton is made out of chords — harmony — the tonal center of the song or piece.

In any given key you can play in, there are PRIMARY CHORDS — chords that occur way more than other chords. They are like family members of that particular key.

At your house, let’s say you have 3 people in your family — your spouse, your child, and you. On the same block, but down the street a few houses, lives your cousin and her family.
At any given moment, who are the most likely people to be in your house?

Steve Martin? John McCain? Barry Bonds?

I don’t think so.

It’s possible, of course, but not too likely. If I had to guess, I would say it would be either you, your spouse, or your child. It might be your cousin down the street — there’s a much better chance of that than, say, Mel Gibson — but my best odds would be to guess that the family members would be there.

It’s the same way with chords. In any given key, there are 3 “family members” that are residents of that key — the I chord, the IV chord, and the V chord. They are far and away the most likely chords to occur in any given key.

For example, if I am playing in the Key of C, and the first chord is the C chord and I have to guess what the next chord is, I would guess that it would be either the F chord or the G chord. Why? Because those are the other “family members”. So we have narrowed the odds a great deal just by knowing who the members of the family are.

So how could I tell whether it should be F or G?

If the melody is a “B”, then the chord is probably a G chord. Why? Because “B” is in the G chord, but is not in the F chord.
If the melody is a “A”, than I would guess that the chord is F. Why? Because “A” is in the F chord, but is not in the G chord.
Does that mean that there are always just 3 chords in a song?

No, but there are literally hundreds of songs that are made of just 3 chords.

What if there are more than 3 chords in a song? What then?

We’ll take that up in part 2 of this series of articles.

Duane Shinn is the author of over 500 music books and music educational materials such as DVD’s, CD’s, musical games for kids, chord charts, musical software, and piano lesson instructional courses for adults. His book-CD-DVD course titled “How To Play Chord Piano In Ten Days!” has sold over 100,000 copies around the world. He holds advanced degrees from Southern Oregon University and was the founder of Piano University in Southern Oregon. He is the author of the popular free 101-week online e-mail newsletter titled “Amazing Secrets Of Exciting Piano Chords & Sizzling Chord Progressions” with over 70,000 current subscribers.

So many piano students wonder how they can improvise. They just don’t understand how someone can sit down at the piano and play off the top of their head. What they don’t know is that there is some method or system behind the pianist’s approach. One of the best methods is to just pick a few chords from a Key and play.

For example, imagine you’re sitting down at your piano and you just want to play what you feel. What do you do? For starters, you could place your fingers on the first chord that calls out to you. Perhaps a minor chord is what you feel like playing. Or maybe you’re in a Major mood. The key is to not think about it and allow the fingers to move towards what it wants. Take the lesson “Reflections in Water” for example.

Here we start out by playing a C Major 7 open position chord. This chord choice really determines the way the whole improvisation is approached. By using this chord structure, you’ve already determined what the sound will be. Now all you have to do to create your free-form improvisation is to play around with this chord and a few others from the Key of C.

In this lesson, you have the chords you will be playing and the order in which they are to be played. Now, you can relax and play around with the possibilities and come up with your own unique improvisations. And of course, by using this lesson as a template, you begin to understand that the way pianists can sounds so professional when sitting down to play is by using chords.

Edward Weiss is a pianist/composer and webmaster of Quiescence Music’s online piano lessons. He has been helping students learn how to play piano in the New Age style for over 14 years and works with students in private, in groups, and now over the internet. Stop by now at http://www.quiescencemusic.com/piano_lessons.html for a FREE piano lesson!